When Bonkers Toys launched in 2015, we knew digital content creators were the next evolution of global entertainment. Magnetic, innovative, and entrepreneurial, these savvy trendsetters shape culture for viewers of all ages.

 

And so do we. 

 

Bonkers connects the world's top YouTubers with their passionate communities through high-quality toys and collectibles tuned for fandom tastes. 

 

In 2018, we teamed up with Ryan's World and pocket.watch to bring YouTube to retail shelves for the very first time. Since then, we've developed and distributed licensed product lines for more than a dozen dynamite creators, viral video games like Gorilla Tag, and media IPs like Warrior Cats.

 

Now, in 2026, we're not the only company that recognizes creators' power. But we are the dominant force carving a dedicated space for digital media in brick-and-mortar stores. Partners like Aphmau, Moriah Elizabeth, Unspeakable, Preston Playz, and Genevieve's Playhouse have seen their products become bestsellers in Walmart, Target, Walgreens, Kohl's, Five Below, and beyond.

 

We put expertly designed, on-brand, lore-driven toys and collectibles in the hands of millions of fans around the globe, uniting online engagement with offline play. 

 

Join us in being BONKERS about our brands!